Nike Considered Manifesto...Considered is the line of sustainable shoes concieved by Nike a few years ago. These boards were part of a pitch to create an animated journey that traversed through the different bullet points of the Considered Ethos. The concept behind this animation is that from nothing; a whole world would sprout out and all the elemnts generated on this birthing process remain constant throughout the journey. In the end the trip end right were we started but this time our frame is a bit more complex. An animated metaphor for sustainability.

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